Bhavesh Parthi

The truth about affiliate marketing in Asian iGaming

June 2, 2023 • 0 Comment

Affiliate marketing has already reached maturity within the European and American markets but Asia is still forging its way, often with cutthroat tactics. A panel of experts agree that affiliates are essential for success in the iGaming Asian arena, if chosen wisely, but channels have to be well selected.

Asian online gaming: know your market and get teams on the ground

May 19, 2023 • 0 Comment

Asia cannot be regarded as a whole: for developers, aggregators and operators, the focus needs to be on focusing as closely as possible on the target market, learning everything and getting teams in place on the ground, but even so success is not guaranteed.