Michael Cheers

The Philippines market is perfect to test for success, slots aren’t going away

May 9, 2023 • 0 Comment

There is only more room to grow for slots within the Asian marketplace, with the Philippines being a great testing ground, as up to 60 percent of GGR comes from the segment. In a panel filled with insights from Aristocrat, IGT and Light & Wonder, counterpointed with Okada Manila’s perspective, industry veterans discuss the advantages, changes, and different development needs, while looking at how much innovation is actually possible within the space.

COVID caused markets to refocus on local/loyal customers – Michael Cheers, IGT

April 19, 2023 • 0 Comment

Michael Cheers, IGT’s Sales Director for Asia, notes that while COVID brought many downsides, it did push companies to refocus on their local markets and improve their loyalty programs. Success cases include Singapore and the Philippines, with IGT expecting to open a its first showroom in Manila this year, as it aims to work hand-in-hand with a revamped PAGCOR.